Welcome, and Thank You for Visiting!

Welcome! I’m Vanessa Richardson, a Growth Marketing Specialist driven by the belief that truly impactful campaigns blend brilliant strategy with genuine heart. My creative foundation has taught me that every piece of a campaign should evoke emotion and resonate deeply.

I specialize in crafting cutting-edge campaigns that don't just hit metrics, but truly connect. From honing my skills at Elysium Marketing Group to propelling an up-and-coming tech company like CAKE POS to the forefront, my vision is always to innovate and lead. I'm dedicated to designing campaigns that are effective, emotionally intelligent, and position brands as undeniable industry leaders.

For me, marketing is about making people feel – supported, excited, cared for. This "heart" fuels every strategy, every execution, and every collaboration. It's why I do what I do, and how I drive both campaign and brand success. Let’s build something extraordinary that truly moves people!

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My Work & Experience

Marketing Specialist

CAKE POS | May 2025 – Present

Reconfigured conversion tracking across Meta, LinkedIn, and Google Ads, enabling precise optimization of paid campaigns to consistently outperform benchmarks and generate qualified leads within 3 weeks.
Leveraged AI-driven insights to refine campaign targeting and messaging, securing a competitive advantage and driving superior conversion rates.
Engineered comprehensive organic social media initiatives, resulting in an 89.9% increase in LinkedIn impressions and 92.1% in reactions since May 2025, by crafting content designed for deep connection and platform algorithms.
Utilized AI to generate unique content concepts, and applied advanced SEO principles to improve post visibility and ranking on Meta platforms, enhancing overall engagement.
Led in-depth industry and competitor research to identify market gaps, enabling the development of unique content positioning that significantly elevated brand visibility and market share.
Orchestrated key marketing projects with a collaborative spirit, ensuring seamless team execution and direct alignment with overarching brand vision.

Senior Marketing Account Executive

Elysium Marketing Group | Sep 2022 – May 2024

Guided full-cycle marketing campaigns for a diverse portfolio of clients spanning food, logistics, education, music, and more, ensuring each initiative resonated deeply and maximized impact across all touchpoints.
Achieved significant revenue growth by meticulously planning and executing campaigns that delivered $490K+ in revenue and a 5.6x ROAS within six months, showcasing a profound understanding of the conversion journey from start to finish.
Spearheaded website development projects, crafting and creating sites designed for rapid conversion of potential new customers, ensuring every element was thoughtfully placed for optimal user experience.
Cultivated authentic connections through influencer campaigns (e.g., Doll 10 Beauty), strategically directing user-generated content and successfully launching TikTok Spark Ads to maximize reach and authenticity.
Conducted thorough market research to optimize campaigns for specific markets and platforms, ensuring every marketing effort was precisely tailored for maximum engagement and effectiveness.
Oversaw comprehensive SEO initiatives, site launches, and analytics setup (Google Tag Manager), leveraging data to provide actionable plans for sustained engagement and growth.

Customer Success Associate

CAKE POS | June 2024 – May 2025

Identified critical gaps in the client onboarding journey, developing and implementing new processes and guides that ensured clients felt supported and cared for from day one.
Championed relationship-building, crafting targeted lifecycle communications that fostered a consistent, positive standard of support, which became a key differentiator for CAKE POS.
Collaborated seamlessly across departments with a unified goal of customer success, streamlining journeys and enhancing the overall client experience.
This heart-driven approach to client experience led to a 40% increase in customer retention, demonstrating the direct impact of empathy and clear communication on business growth.

My Skills

My expertise is where strategic thinking meets genuine passion for impactful results. I believe in leveraging every tool and insight to not just drive growth, but to create truly meaningful connections. Here are the key areas where I bring my skills to life.

- Transform social platforms into powerful growth engines.
- Design and optimize high-impact paid and organic campaigns across Meta, TikTok, and LinkedIn.
- Focus on content that resonates, drives engagement, and directly contributes to conversions.
- Lead comprehensive paid and organic social campaigns from start to finish.
- Conduct in-depth market and platform analysis.
- Execute meticulous campaign structuring, SEO integration, and competitive positioning.
- Drive measurable growth and connect meaningfully with target audiences.
- Specialize in developing content that deeply resonates and converts.
- Leverage AI integration to spark innovative ideas and streamline creation.
- Manage User-Generated Content (UGC) for authentic connections.
- Apply brand storytelling to evoke desired emotions, ensuring content inspires action and fosters loyalty.
- Passionate about translating data into tangible business outcomes.
- Establish robust conversion tracking for precise attribution.
- Utilize comprehensive reporting and A/B testing to continuously refine campaigns.
- Translate complex data analysis into actionable insights, ensuring significant Return on Investment (ROI) and measurable growth.
- Expertly navigate Meta Business Suite, LinkedIn Business, and TikTok for optimal campaign performance.
- Proficient in Google Analytics for deep insights and Google Tag Manager for seamless tracking.
- Practical experience in Shopify and WordPress environments.
- Thrive on building strong, productive relationships that drive collective success.
- Nurture client relationships with empathy and clear communication.
- Orchestrate complex project coordination with a unified vision.
- Foster seamless cross-functional collaboration to empower teams and achieve shared business objectives with a collective heart.

My Work

My portfolio is a curated collection of work that showcases my creativity, strategic thinking, and marketing expertise. It features a mix of conceptual designs for fictional brands as well as real-world campaigns I’ve crafted for past clients. Each piece is a testament to my ability to create visually compelling graphics and designs that not only captivate target audiences but also drive meaningful engagement and lead conversions.

For the fictional brands, I’ve designed campaigns with strategic goals in mind, focusing on what it takes to resonate with specific audiences. These projects demonstrate my ability to think outside the box, combining creativity and data-driven insights to craft impactful messaging and design.

In addition to conceptual work, my portfolio highlights actual campaigns where I’ve worked hands-on to help clients achieve measurable success. From social media assets to paid ad creatives, each piece reflects my dedication to blending artistry with strategy, ensuring every campaign delivers results while aligning with brand identity.

Explore my collection to see how I turn ideas into actionable marketing solutions and discover how I can bring that same passion and expertise to your team!

The Restly CRM Campaign is designed to introduce restaurant owners and managers to a powerful, intuitive tool for streamlining their daily operations. Targeted paid social media ads drive traffic to this landing page, where users can explore Restly's features, including task management, boosted productivity, and a user-friendly interface. The page highlights the benefits of simplifying workflows and staying organized, with a clear call-to-action encouraging visitors to sign up for a free 14-day trial. This campaign emphasizes how Restly can transform task management, helping restaurants operate more efficiently and focus on what matters most—delivering exceptional dining experiences.

Petal Pulse is a marketing agency designed to reflect creativity, strategy, and innovation—everything I bring to the table as a marketer. The brand showcases my expertise in web design and development, with a sleek, user-friendly website that highlights my capabilities. Every detail, from intuitive navigation to visually stunning designs, is crafted to elevate the digital presence of brands and businesses. The website features thoughtfully optimized meta titles and descriptions, ensuring maximum visibility and improved organic search traffic. Petal Pulse isn’t just about building websites; it’s about creating platforms that amplify a brand’s voice and help it thrive in today’s competitive digital landscape. With Petal Pulse, I aim to show how smart design and strategic thinking come together to create lasting impact.

This onboarding graphic was designed to bridge the communication gap between closing a sale and the onboarding process with CAKE Point of Sale. It provides customers with a clear and visually engaging roadmap of the steps they need to complete before receiving their equipment and getting set up. The design breaks down the onboarding process into seven easy-to-follow steps, starting from meeting their Customer Success Associate (CSA) to hands-on training. The use of a "cake-building" visual metaphor helps simplify the process, making it approachable and memorable. Customers can quickly understand what’s expected of them, such as submitting their menu, applying for CAKE Payments, and paying their first invoice, ensuring they’re prepared for the next stages. This graphic is intended to be included in emails and printed flyers provided to customers immediately after closing the deal. By clearly outlining the process, it helps set expectations, reduce confusion, and ensure a smoother onboarding experience, enabling customers to start using their new system efficiently and stress-free.

For Polished Perfections, I created the "Nailed It: Flawless Nails, Every Time" campaign to drive appointments and showcase the salon's commitment to precision and style. I developed visually appealing and on-brand email content that highlighted their high-quality services, skilled technicians, and ability to cater to every client’s unique style. The campaign included a clear and compelling call-to-action, encouraging users to book their appointments and experience top-tier nail care. By focusing on clean, vibrant visuals and engaging copy, this campaign positioned Polished Perfections as the go-to destination for flawless nails and exceptional service.

Tidal Soles is redefining adventure footwear with stylish, waterproof flats that seamlessly transition from land to water. Perfect for the modern explorer, these shoes combine function with fashion, allowing wearers to confidently step into any terrain—whether it's sandy shores, rocky trails, or bustling city streets. The brand’s organic social media awareness campaign highlights its unique design and versatility, encouraging followers to embrace life’s adventures without compromising style or comfort. Through captivating visuals and inspiring stories, Tidal Soles invites you to explore the world, one step at a time, with shoes built for every journey. Wave goodbye to soggy shoes and say hello to Tidal Soles—the ultimate footwear for land and water lovers.

PunchPop Cosmetics is a bold, unapologetic beauty brand that celebrates fearless self-expression through vibrant colors and daring looks. The edgy logo, featuring a bold lip print and punchy tagline, perfectly encapsulates the brand’s mission: to empower individuals to make a statement with their makeup. With a focus on high-impact pigments and striking designs, PunchPop is all about pushing boundaries and breaking beauty norms. Whether you’re rocking a dramatic red lip or a vivid eyeshadow look, PunchPop inspires confidence and creativity in every swipe. This is makeup that isn’t just worn—it’s a statement. Beauty that hits hard, just like you.

This campaign highlights the simplicity and effectiveness of Brighter You's new Shine Enhance Serum. With the tagline "Just a Pinch," it emphasizes that achieving a brighter, healthier complexion requires minimal effort—just a small amount of this transformative serum. By focusing on ease of use and visible results, the campaign appeals to individuals looking for uncomplicated yet impactful skincare solutions. The email offers an engaging mix of visuals, a clear call-to-action, and an enticing 25% off for first-time customers to drive conversions and build brand loyalty.

Clean Beauty, Clear Results: How Doll 10 Transformed Awareness into Sales

While working at Elysium Marketing Group, I had the opportunity to collaborate with an up-and-coming clean beauty brand called Doll 10. They came to us with a challenge: to increase brand awareness and drive sales in a highly competitive market.

Working closely with my team, we developed and executed a comprehensive multi-platform marketing strategy. Leveraging Meta, TikTok, and Google Ads, we created campaigns that highlighted Doll 10’s clean beauty mission, showcased new product launches, and strategically targeted key audiences to boost conversions. By combining innovative ad placements, engaging user-generated content, and data-driven optimizations, we helped Doll 10 not only expand their reach but also significantly grow their customer base and revenue.

The results spoke for themselves: over 7.26 million impressions, $497,621 in sales, and 22,185 new customers—a 234% year-over-year increase. It was rewarding to see how strategic marketing and a collaborative effort could truly elevate a brand like Doll 10 and set them up for continued success.